The Answer!

Botanical Name: Emilia coccineaem-EE-lee-ah kok-SIN-ee-ahCommon Name: Tassel flower, Flora's paintbrushSynonyms: E. javanica, E. flammea, Cacalia coccinea, C. sagittataGenus: Emilia
http://www.finegardening.com/plantguide/emilia-coccinea-tassel-flower.aspx